Don't market lazy: Chris Brogan

Don’t Market Lazy http://www.chrisbrogan.com/dont-market-lazy/ via @chrisbrogan "Social media tools and social networks aren’t the salvation of all marketing. They don’t replace the most important parts of marketing: knowing where your client is, and knowing what they need. Yes, your client may be using a social network, but that’s just the start. You have to engage them in a way that helps them find their way to your needs, while still respecting and enforcing their interests. Further, you have to find them where they are, not where you’re using your tools."