I have been reading about how PR professionals are leveraging social media. "Social Media Conversation is moving into the paid advertising space. As public relations online moves into the social media marketing space, Internet marketing professionals are developing golden rules to secure market share though what is known as Sponsored Conversation. These rules will be exponentially golden to those who mentor today’s great brand managers into the social media space." Read more, http://sponsoredconversation.wordpress.com.
AdAge and other industry leaders are now trying to educate marketers and bloggers on the necessity of taking responsibility. AdAge suggests that endorsements by bloggers must “reflect honest opinions, findings, beliefs or experience” of the endorser. Both the marketer and the blogger can be held liable for misleading or false statements made by the blogger about the brand.”
