Marketing Sherpa has published the results of its latest survey of 1,000 marketers actively using viral video in their campaigns. Viral media success is predicated on the act of being passed on from one person to the next. This makes measuring results relatively easy to do. One of the most interesting conclusions Marketing Sherpa found was, "the discovery that the majority of successful executions were made on low budgets by TV commercial standards, but large budgets by typical DIY viral-video costs." Keeping creative expenses low, while avoiding amateurish-looking videos was also recommended.
To learn more, read the article: http://www.marketingsherpa.com/article.php?ident=31167
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